Promo Test is a unique tool for monthly monitoring of pharmaceutical companies’ promotional activities.
It is used to evaluate the competitive situation and the effectiveness of promotions, has a high level of reliability and visualization.
- The PromoTest research was conducted as a telephone interview. Currently, a project to collect data through online questionnaires is being implemented in Ukraine. Now doctor’s can choose which method of interaction is more acceptable to them. This additional option helps to increase the level of doctor loyalty and the quality of collected and processed data.
- Another Ukrainian update is the implementation of a dashboard for daily monitoring of TV and Internet advertising. The dashboard allows you to track the relationship between sales and advertising activity in the market. The data on sales dynamics, advertising activity and ratings for a competitive group, its presence on TV and the Internet are available for analysis.
- The situation with the provision of Promo Test data in Kazakhstan has been updated. Now the information is available every month in the context of 6 cities (Astana, Almaty, Karaganda, Shymkent, Ust-Kamenogorsk, Aktobe). The city-by-city data allows us to analyze new target audiences to develop deeper marketing strategies and track regional features of the promotion.