PromoTest

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Monitoring of promotion activity of pharmaceutical companies. It is conducted among doctors, pharmacists and experts of purchasing centers on a regular basis.

Service is available for following countries:

  • UKRAINE
  • RUSSIA
  • KAZAKHSTAN
  • UZBEKISTAN

* For more details please visit country page.

Subject of study

Recalls of doctors, pharmacists and experts of purchasing centers about visits of medical representatives, promotions in pharmacies, post and e-mail lists , participation in conferences, remote communications, POS materials, advertising in specialized press, advertising / information on the Internet and TV

Recalls of doctors, pharmacists about medical prescriptions and recommendations

Volume of advertising activity by brands and producers: on TV, radio, in unspecialized press and Internet

Data reporting form:

  • Internet access to the database for unlimited number of users
  • Ability to split access level
  • Competitive groups support

Features and benefits:

Evaluation of promotional activity in competitive environment

Definition of basic drivers of promotion of researched segment: doctors, employees of pharmacies

Evaluation of advertising activity in competitive environment

Analysis of promotion strategies: multichannel marketing