Events

Proxima Research is proud to announce its participation as the Analytical Partner of the Eurasian Pharmaceutical Summit 2024, organized by the Global Pharmaceutical Leaders’ Club. We invite you to review the analytical overview of the Eurasian market prepared by our experts. The Eurasian Pharmaceutical Summit annually gathers over 400 pharmaceutical market leaders to discuss strategies, regulatory changes, sales, and industry development prospects. Participants will explore trends in the development of the public and commercial segments of pharmaceutical markets in Central Asia, the Caucasus, and Eastern Europe, including Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Azerbaijan, Armenia, Georgia, Moldova, and Mongolia.

Proxima Research Participation

Vitaly Kim, Director of Proxima Research Uzbekistan, will present an analysis of the pharmaceutical markets of Kazakhstan and Uzbekistan based on Market Audit projects, PromoTest, and RxTest. His presentation will provide deep insights into the current state and development prospects of these markets.

Ekaterina Markova, Director of Proxima Research Kazakhstan, will serve as the moderator of a panel discussion where contemporary methods and tools of management and assessment, as well as the most relevant trends in the pharmaceutical market, will be discussed.

Proxima Research will host a webinar for pharmaceutical companies' field force and marketing managers titled "Performance management of Medical Representatives: How to set up and use KPIs correctly" specifically designed for experts in the pharmaceutical markets of Kazakhstan and Uzbekistan. Join us online to learn in just 1 hour how you can use quantitative and qualitative indicators to strengthen your market position and achieve new business heights. Presentation Topics:

Quantitative KPIs: How to Effectively Manage Team Performance: Quantitative indicators, such as the number of visits, territory and specialist coverage, and multi-channel communication reach, play a key role in assessing and optimizing promotional cycles.

Qualitative KPIs: Evaluating Strategic Effectiveness: Qualitative performance indicators of the field force provide deep insights into how your products are perceived in the market and allow for improved interaction with healthcare professionals. These indicators help assess current performance and adjust strategies for better outcomes.