BUSINESS BREAKFAST TOOLKIT 2023

PROXIMA RESEARCH INTERNATIONAL BUSINESS BREAKFAST

On October 28, 2022, specifically for pharmaceutical industry professionals, Proxima Research International held the Business Breakfast Toolkit 2023.

The meeting was devoted to technologies for pharmaceutical business development and prosperity, which serve to solve the following problems:

• Budgeting and sales estimates
• Marketing activity management
• Organization of work and analysis of the effectiveness of the field service

As part of the business breakfast, guests were expected to:

• Speech by Data Product Director Adelina Poltavskaya on innovations in the Axioma database and the new PromoCOMPAS tool;
• The practical use of the KAM module, a tool for maintaining contracts with pharmacy chains, was presented by the Head of the Sales Section Artur Rotar;
• CLM presentation on Proxima OCM omnichannel marketing and Trace Visit tool for evaluating the work of medical representatives from OCM Product Manager Ekaterina Lisakova;
• Technology Product Director, Vadim Yancharuk presented the latest updates and prospects for improving Proxima CRM;
• Discussion with participants in the format of “questions and answers”;
• Breakfast and informal communication.

We are glad to share with you a great mood and impressions of the eventPHOTO REPORT