RxTest Advanced on Power BI: Game-Changing Analytics in Pharma

We’ve entered an era where business advantage lies not just in product range but in the ability to quickly analyse the market and stay ahead of competitors. In the pharmaceutical sector, this means one thing: the need for deep, rapid, and contextual analysis of drug prescriptions. This is where RxTest Advanced comes in — an innovative product that integrates real-world data analytics pharma into Power BI and transforms it into actionable business decisions.

We previously launched the first level of RxTest on Power BI — Basic for Ukraine, Uzbekistan, and Kazakhstan, which enables analysis of products, specialties, and diseases.

With the launch of the second level — Advanced, beyond those capabilities, it includes detailed research of drug prescriptions, patient flow analysis, patient profiling, and brand comparison.

What is RxTest Advanced?

RxTest Advanced is more than just a business analytics solution. It is a comprehensive analytical platform built on:

• medical diaries;
• data from medical information systems (rx database);
• automated collection and processing of Rx data through specialised algorithms.

The platform allows you to analyze key RxTest research on drug prescriptions:

• analyse what doctors prescribe and why;
• identify drug combination patterns;
• explore prescription patterns based on various criteria.

This isn’t just data — it’s real-time business logic.

The Power of Power BI + RxTest Advanced: A Strategic Operating System

In partnership with Power BI, this product takes on a new form — flexible, fast, and scalable:

1. Flexibility: you’re not limited by templates; you create models tailored to your team’s needs.
2. Speed: dashboards operate in real time, fully integrated with the Microsoft ecosystem.
3. Process Transparency: RxTest becomes a single source of truth for the entire organisation.
4. Security: robust protection by default.

RxTest Advanced on Power BI isn’t just a tool for analysts—it’s the decision-making hub for your entire team, delivering analytics for pharma companies on Power BI.

Modules That Transform Your Workflow

1. Overview

   • Displays brand performance across overall and target markets.
   • Offers multiple interactive data cuts of analytics for pharma companies on Power BI.
   • Works with both absolute and relative indicators.

2. Dynamics

   • Analyses prescription trends with analysis of drug prescriptions.
   • Detects seasonality.
   • Compares prescription dynamics with promotional activity.

3. Split

   • Allows comparison of two key parameters without separate reports.
   • Enables deep segmentation without sacrificing speed.
   • Reveals hidden relationships behind aggregated data.

4. CoPrescription & Comorbidity

   • Identifies a drug’s real role in therapeutic practice.
   • Detects connections between comorbid conditions.
   • Maps combined prescriptions — a foundation for cross-marketing strategies.

Why Switch to RxTest Advanced on Power BI Now?

1. Accuracy over guesswork: gain a real picture of the market based on real-world data analytics pharma, not assumptions.
2. Efficiency over manual analytics: automation of over 70% of analytical processes cuts reporting time in half.
3. Speed over reactive responses: see real-time changes and adjust tactics before losses occur.
4. Growth over stagnation: analytics uncovers new opportunities — therapeutic niches and synergistic combinations.

What About Integration?

It’s simple:

• The platform requires a Power BI Premium license.
• Implementation takes up to 5 days, including training.
• Support and updates are regular, with no disruption to your operations.

2025: Time to Redefine the Game

The pharmaceutical industry is undergoing one of its most dynamic phases — shifts in doctor behaviour, new combinations, pricing pressure, and emerging technologies. To not just survive but grow, companies must transform how they approach analytics.

RxTest Advanced on Power BI isn’t about reviewing old data — it’s about creating a new dynamic in the pharmaceutical business. If you want to shape market behaviour instead of just reacting to it — this is your tool!

RxTest Advanced on Power BI. See. Think. Act.

RxTest Advanced on Power BI: Precision, Speed, Control.

What Makes RxTest Advanced Unique?

RxTest Advanced is not just a BI dashboard but a deeply integrated audit of drug prescriptions system powered by:

• medical diaries;
• data from medical information systems;
• consolidated insights on drug prescriptions from real-world practice.

As a result, you gain insights into the Rx analysis of drug prescriptions:

• who is prescribing your product;
• how it’s combined with other drugs;
• the therapeutic logic behind its use;
• how the market is evolving — not monthly, but in near real time.

Ready to take business analytics to the next level — from reports to results?

RxTest Advanced on Power BI delivers the most advanced prescription analytics in pharma. Request a free presentation and personal demonstration of RxTest Advanced.

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