Proxima Research Kazakhstan presented analytical solutions in a new format

On May 29, 2026, a meeting of representatives of the pharmaceutical market took place in Almaty in a new format. The evening brought together a presentation of Proxima Research Kazakhstan’s analytical solutions, professional communication, and a gastronomic cinema experience by Vkuskino.

Vkuskino is the first format in the CIS countries that allows guests to feel like part of a film through taste and interactive elements: dishes and drinks are served in sync with key scenes of the movie, creating a full immersive experience for the audience.

As part of the event, Proxima Research Kazakhstan presented key analytical solutions for the pharmaceutical market of Kazakhstan. This format made it possible to combine useful professional insights, live communication, and the unique atmosphere of the evening.

Key topics of the event:

• Market Audit KZ capabilities: Sell In / Sell Out on Power BI for analyzing the pharmaceutical market of Kazakhstan.
• The role of Ad Hoc research in solving business challenges.
• Announcement of the key industry event – “The Pharmbudget 2027”.
• Cinema dinner in the Vkuskino format and informal networking among market participants.

Cinema Dinner program

The event opened with a welcome speech by Ekaterina Markova, Director of Proxima Research Kazakhstan, who expressed gratitude to the guests and partners of the company for their contribution to the development of the industry.

The program continued with a presentation by Assel Temirbolatova, Product Manager Market Audit KZ, who introduced the capabilities of Market Audit KZ and shared practical examples of how data can be used to analyze the pharmaceutical market of Kazakhstan. Special attention was given to how analytics helps companies assess market dynamics, track key indicators, and make more informed business decisions.

Bakhyt Zhanzakova, Head of Sales Research MDM, also presented the Ad Hoc research area. In her speech, she explained how customized research solutions help companies gain a deeper understanding of the market, receive answers to specific business questions, and adapt their strategy to current business needs.

Ekaterina Markova concluded the analytical block by announcing the key industry event – “ The Pharmbudget 2027”, which will take place on September 18, 2026. The event will become an important platform for discussing strategic planning, budgeting, and key trends in the pharmaceutical market.

Cinema Dinner and Networking

The chamber atmosphere of the evening encouraged open and lively communication among the participants. Guests had the opportunity to learn more about Proxima Research Kazakhstan’s analytical solutions, discuss current topics of the pharmaceutical market, and exchange professional experience in an informal setting.

Guests watched the film “Ivan Vasilyevich changes his profession”, while dishes and drinks were served in sync with key scenes of the movie. The atmosphere of the iconic comedy added lightness and warmth to the evening, while the familiar scenes of the film became part of the overall impression of the event.

This approach complemented the professional part of the event and created a unique atmosphere of communication for our guests.

Proxima Research Kazakhstan thanks all participants for their interest in the company’s analytical solutions, active involvement in the discussions, and the warm atmosphere of the evening.

We are pleased to be part of professional events that bring together representatives of the pharmaceutical market, encourage the exchange of experience, and open new opportunities for further cooperation.

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