Events

Which metrics truly reflect the market situation, and which can be misleading? What indicators do you rely on when making decisions?Proxima Research invites you to a free online webinar “Pharmaceutical Analytics 360°: 6 Keys to Understanding the Pharmaceutical Market”

The webinar will present an analysis of the Kazakhstan pharmaceutical market for Q1 2026, along with a breakdown of key indicators that help not just view data, but understand where growth is generated and which decisions truly drive results - all in just 1 hour.

Webinar topics:

• Which indicators truly reflect the market situation? We will review key metrics based on the Marker Audit product to assess market structure and sales dynamics.
• Where is the main growth potential formed?
• A 360° approach to market analysis: Sell in, Sell out, turnover, PromoTest, RxTest, and the hospital segment.
• How to turn data into actionable decisions?

Who should attend:

• Senior management and executives
• Marketing and sales professionals
• Analysts and BI specialists
• Field force teams

All registered participants will receive a recording of the webinar and additional materials via email.

Register today to make faster and more informed decisions based on data.

April 30, 2026, will host a specialized international conference for executives and leaders in the pharmaceutical business — SALES FORCE EFFECTIVENESS–2026. The conference will serve as a professional online platform for discussing modern approaches to sales, marketing, medical communications, and commercial effectiveness in the pharmaceutical industry in Kazakhstan. 

What participants can expect:

• Discussion of new approaches to building an effective commercial model.
• Exploration of the impact of AI, CRM, and data on team performance.
• Insights into personalized omnichannel engagement practices.
• Experience sharing with representatives of commercial, marketing, medical, and analytics teams.
• Practical insights for implementing changes within your company.

Who should attend:

• Field force leaders
• Commercial department professionals
• Marketing managers in pharmaceutical companies
• Managers of effectiveness and development departments
• Other representatives of pharmaceutical companies

Top 5 reasons to attend:

• Stay updated on global trends in pharmaceutical brand development.
• Gain new ideas and tools for team management.
• Learn about the latest digital innovations and process automation.
• Review practical case studies from leading companies on business process optimization.
• Spend productive time with like-minded professionals and partners.

Mark your calendar: April 30, 2026.