TV advertising
Up-to-date advertising data, compared to monthly/weekly sales and products stocks to analyze feasibility and effectiveness
What the customer gets
Tracking the effectiveness of advertising campaigns on TV
Monitoring the direct impact of advertising on sales
Conducting in-depth analysis of advertising campaigns
Use of the most effective advertising tools
Assessment of competitors' actions and their advertising strategies
Increase the profitability of advertising investments
Managing the inventory of retail outlets during the manufacturers' promotional activities
Characteristics
- Based on PromoTest and Market Audit data
- High reliability
- Wide coverage
Target Audience
Pharmaceutical companies and pharmacy chains
Data delivery frequency
Quarterly
Parametersand metrics:
Brands, manufacturers, International Nonproprietary Names (INN), Anatomical Therapeutic Chemical (ATC), European Pharmaceutical Market Research Association (EphMRA), budget, GRP (gross rating point — GRP), GRP 30, number of appearances, volume.
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