RxTest
The tool for evaluating prescriptions based on quarterly data for informed audience segmentation and targeting
Audit of medical prescriptions provides insight into disease trends and prescribing habits, as well as the ability to analyze the prescribing strategy of doctors and competitors
What the customer gets
Identify key factors that drive brand market share growth
Monitoring demand and identifying new trends
Analysis for planning the company's product portfolio
Ideas for market strategies for successful launches
Understanding the dynamics of the competitive environment
Market segmentation for targeted marketing activities
Formation of a strategy for interaction with the target audience
Characteristics
- High data reliability and consideration of nosology, treatment regimens and patient profiles
- Data is generated based on the analysis of prescriptions of doctors of various specialties in outpatient clinics and hospitals
- Data sources: doctor's diary questionnaires and medical information systems
Target Audience: Business Executives, Marketers, BDMs, and Analysts
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