Sale Out

The format of Linear Sales Research gives companies an objective picture of demand and helps assess the effectiveness of marketing strategies over time. What makes the project unique High accuracy due to a representative sample. Access to statistics down to SKU, brand, and manufacturer. Comparison of own results with competitors in a single interface. Types of Products and Categories Categories studied Within Sale Out, all key segments of the pharmacy basket are covered, including the following: medicines; dietary supplements; medical devices; cosmetics; baby food; disinfectants. Sales of Pharmaceutical Products are recorded with brand and SKU-level detail, which makes it possible to compare assortment structures at different levels. Units of measurement Analysis of Pharmacy Sales can be performed in several formats: currency (UAH, USD, EUR); number of packages; DDD (Defined Daily Dose — an international standard that allows comparisons of consumption between countries and regions); weighted average retail price. This variety of units enables both financial indicators and actual consumption volumes to be analyzed. Types of Analytics and Convenience Dashboards and platforms All Sale Out figures are available in the form of Analytics Dashboards, making work with them convenient and visual. Reports are generated in Power BI and QlikView — platforms where processing large data sets, visualizing trends, and identifying patterns takes only minutes. Level of detail Analysis of Retail Consumption is carried out across multiple dimensions: by regions, pharmacy chains, competitive groups, brands, SKU, and more. This helps both international corporations and local producers to evaluate promotion effectiveness and discover new market niches. Indicators and methods The Weighted Average Retail Price reflects the dynamics of pricing. Demand and Seasonal Trends are visualized through flexible periods: week, month, quarter, year. Additional aggregated metrics are available: MQT (Moving Quarter Total) — rolling sum for the last quarter; YTD (Year To Date) — cumulative value since the beginning of the calendar year; MAT (Moving Annual Total) — total for the last 12 months. Flexibility of periodization is a resource for analyzing the past and forecasting the future. Update Frequency and Access Analytical data is updated daily! Constantly updated analytics is one of the key advantages of Sale Out. Indicators are provided with minimal delay: daily — on the 3rd day (DAP 3); weekly — on the 4th day (DAP 4); monthly — on the 8th day (DAP 8). This enables companies to adjust plans quickly without waiting for the end of the reporting period. Availability and convenience Internet access to data makes it possible for entire teams to work simultaneously. This reduces coordination time and improves decision-making efficiency. For large organizations, it is crucial that access is granted to an unlimited number of users. Geography of Research Data by geographical area Sale Out covers Ukraine with the following levels of detail: the country as a whole; regions; cities (a dedicated dashboard for 108 cities); districts; personalized territories of medical representatives. For international enterprises, an important advantage is that Sale Out already operates in Ukraine, Kazakhstan, and Uzbekistan. This makes it possible to apply unified analytics across several markets at once. Technologies and Platforms Modern solutions for analytics Analytical platforms such as Power BI, QlikView, and Sense support flexible filtering, work with large datasets, and clear visualizations. With them, users can quickly move from general indicators to detailed results by region or product. New capabilities Win/Loss analysis — a methodology showing which factors lead to competitive wins in sales, and which result in losses. GR Indexes — growth indexes that demonstrate which indicators (price, volume, distribution) drive changes in sales levels. Retail sales forecasting is updated monthly, enabling early adjustments to marketing and commercial plans. Regional display mode simplifies identification of promising and problematic market segments. Access and integration The system provides direct access to information via data sets and supports integration with Microsoft tools. Mobile access is also provided, enabling analysts and managers to work as efficiently as possible in the field. What Does the Product Give Businesses? A set of effective tools Sale Out delivers a comprehensive set of tools for managing sales and marketing. Users can track demand dynamics, forecast seasonal changes, and calculate the potential of entering new markets or segments. Identifying potential in competitive markets Analysis of Retail Consumption over time highlights where competing brands hold strong positions and where gaps remain. This expands opportunities for strategy optimization and the search for new growth points. Detecting territories with unrealized potential Sale Out identifies territories with unrealized potential where market share can be increased. This is particularly important for medical representatives, as the system reflects both sales volumes and the market potential of each region. Assessing the impact of activities With Sale Out, businesses can measure how different activities — from promotions to advertising campaigns — affect sales. This method makes it possible to evaluate the real return on marketing investments and create strategies that are more targeted and effective. Sale Out by Proxima Research is a modern tool that combines the depth of linear research with the capabilities of analytical platforms. It simultaneously records and manages sales: it sees demand in dynamics, forecasts the future, and quickly adjusts actions. For organizations operating in the pharmaceutical market, it is a reliable source of information for confident decision-making and strengthening their position in a competitive environment.