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Proxima Research — Ukraine
Europe Uzbekistan Kazakhstan Ukraine USA Brazil
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Proxima Research — Ukraine

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En

Country

Europe Uzbekistan Kazakhstan Ukraine USA Brazil

Language

en ru ua

Pharmacy Turnover

Monthly audit of the turnover of pharmacies and pharmacy chains, containing information on retail outlets.

Discreteness

Month

Research categories

Pharmacy assortment

Geographic distribution

Territory of Ukraine and Kazakhstan

Study categories

  1. Drugs
  2. Medical devices
  3. Dietary supplement
  4. Cosmetics
  5. Children food
  6. Disinfectants

Subject of study

  1. Integration of prices and sales targets
  2. Creation of individual reports for analysis of results
  3. Processing of distribution reports and integration of results into the PharmXplorer market research system
  4. Comparison of distribution reporting data with data on retail sales and promotional activity
  5. Integration of regional and structural division of the company to analyze the sales of each employee and any territory
  6. Data recognition to the level of the pharmacy chain and the end point of sales. Consolidate distributor and pharmacy chains reporting data for general analytics

Features and benefits

Speed and accuracy of processing

Organization of effective work of the Field Force

Optimization of the strategy for working with pharmacy chains

Definition of the concept of brand promotion in the pharmacy segment

The ability to generate and send reports by e-mail, sms-notifications

Agile approach – processing of reports, taking into account the wishes of the customer and the nuances in processing each report

Use of data on typification, categorization and network affiliation of delivery points thanks to the Axioma database