28.03.2025
Retail market analysis in Ukraine requires modern solutions that meet the dynamics of change and challenges of the pharmaceutical business. Market Audit is an analytical product that provides manufacturers, distributors and pharmacy chains with the most up-to-date data for strategic management.
Contents:
- Key data from a comprehensive analysis of pharmaceutical markets
- Updated forecasts on Power BI: even more options to predict market trends
- What does the Market Audit Forecas update provide for pharmaceutical market forecasting?
- Forecast of the retail pharmaceutical market of Ukraine for 2025
- Why should you use the updated Forecasts?
- Start monitoring the pharmaceutical market now!
Retail Sales Analytics is part of a comprehensive analysis of the pharmaceutical market and provides the most accurate and timely data on sales of own and competitive products in all categories of ‘pharmacy basket’ products up to the level of the territory of responsibility of each medical representative in Ukraine. Analytical products that analyse the retail market are: Sale Out, Sale In, E-commerce, Competitive Groups and Forecasts.
One of the key areas of Market Audit is forecasting market trends, enabling pharmaceutical companies to plan for the future and make informed decisions.
An updated pharmaceutical market forecasting format has been launched on the Power BI platform, which significantly expands the analytical capabilities of users.
From now on, forecasts:
This provides a deeper understanding of the market and allows you to tailor the analysis to your business needs.
Finally, we would like to add a bit of optimism and share the latest forecast for the development of the pharmaceutical market from Proxima Research.
Last year, the Drug market in Ukraine grew by 18.1% in hryvnia terms. In 2025, the positive dynamics is expected to continue, and the baseline scenario forecasts growth of 16.1%. At the same time, the optimistic scenario envisages growth of the retail pharmaceuticals market in Ukraine by 19% in 2025, and the pessimistic scenario – at 12.6% (Fig. 1).
The data is displayed in two ways: a bar chart and a line graph with information coloured in.
Fig. 1. Forecast of the development of the Drug retail market in Ukraine in the context of war in 2025 in national currency, as of the end of February 2025
The updated approach to forecasting on the Power BI platform allows for forecasts in three currencies: hryvnia, euro, dollars, and packages.
However, in terms of currency, the forecast is somewhat more restrained:
This indicates a possible decline in consumption in physical terms, which requires deeper analysis and adaptation of business strategies.
The data is already available to users who have switched to the updated Power BI platform.
Fig. 2. Forecast for the Drug retail market in Ukraine in the context of war in 2025 in USD, EUR and packages, as of the end of February 2025
Updated market trend forecasting is already available to Market Audit users on Power BI. If you have any questions or need consultation on how to work with dashboards, don’t hesitate to contact our team.
Contact us and we’ll help you get the most out of analytics for your pharmaceutical business!
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