Audit of the Ukrainian pharmaceutical market now on the Power BI platform

Proxima Research keeps up with the times by advancing its analytical products, making them more convenient and useful for users. Today, the well-known PharmXplorer dashboards in Ukraine, Kazakhstan, and Uzbekistan are now available on the Power BI platform, one of the leading analytical platforms worldwide. The updated product on Power BI offers a wide range of enhancements and expanded analytics and visualization capabilities.

Current Ukrainian Power BI platform implementations include daily, weekly, and monthly Sale Out data in various territorial breakdowns: regions, districts, and territories of medical representatives. Additionally, monthly Sale In data, hospital consumption, and inventory turnover data are available. Sale Out data with daily granularity is also provided on a national level.

The key advantages of PharmXplorer dashboards on Power BI

The key advantages of PharmXplorer dashboards on Power BI include one-page access to essential information, a standardized format, interactivity, comparison, and detailed data views. These features allow users to simultaneously review multiple data segments, perform comparative analysis, and speed up the acquisition of analytical insights and decision-making processes.

Also, Power BI provides new opportunities for deeper analysis, including:

• additional breakdowns of Win/Loss analysis by competitive groups, territories, and marketing companies create opportunities to assess both realized and unrealized potential, determine the company’s position within the competitive environment, and evaluate its contribution to market development.
• An updated approach to growth index analytics allows for a detailed analysis of profit-influencing factors and provides a clear understanding of the impact of each index, represented both in percentage and monetary terms.
• An expanded monthly forecast of retail sales across categories such as drugs, food supplements, medical devices, cosmetics, baby food, disinfectants, and drugs with detailed breakdowns into Rx/OTC items from the “pharmacy basket.” The forecast is provided in both local currency and foreign currency, as well as in unit sales, enabling more accurate planning and informed business decisions based on analytical data.
• The updated region management and display mode makes it easier to identify the potential of a segment or region.
• The dashboards have a mobile version, which simplifies and speeds up access to data, allowing users to view analytical information and company metrics anytime and anywhere.
• Integration of all visualizations with MS Office tools allows for easy and fast sharing of reports.

Proxima Research has successfully integrated PharmXplorer dashboards into the Power BI platform, offering a new level of data analysis and visualization capabilities. The updated Power BI dashboards provide users with interactive reports, analysis of retail sales (including E-commerce), pharmacy retail purchases, pharmacy turnover, hospital supplies, and other data, along with comparative analysis and forecasting tools. Integration with MS Office, automatic data updates, and a mobile version make this tool highly efficient and technologically advanced for business process management.

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