Proxima Research — Ukraine
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Linear study by Proxima Research, which calculates the volume of pharmaceutical sales from pharmacies to the end consumer in terms of money and number of packages.

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Dailyon the 3rd day
Weeklyon the 4th day
Monthlyon the 8th day
Discretion in data
provision
Proxima

Used by over 5000 people in the world

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Features

Broad coverage and instant access to retail sales data for all product categories

Features

Broad coverage and instant access to retail sales data for all product categories

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The subject of the study

  • Sales data of own and competitive products in the "pharmacy basket" by SKU in money, packages and weighted average retail prices, penetration, etc.
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Categories of the study

  • Drugs
  • Dietary supplements
  • Medical devices
  • Cosmetics, etc.
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Geography of the study

  • Ukraine (oblasts, cities, districts, medical representatives' area of responsibility)
  • Kazakhstan
  • Uzbekistan
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Data providing

Data providing

  • Daily datais available in 2 days
  • On the 4th- weekly data
  • Monthly datais available on the 8th day

Data providing

Analytical data is updated daily!

  • Daily datais available in 2 days
  • On the 4th- weekly data
  • Monthly datais available on the 8th day

Online access for an unlimited number of users in the format of analytical dashboards on Power BI/QlikView

Access is provided to all data sections: geographical distribution, competitive groups, E-commerce, Sale In, data history, etc.

Formation and maintenance of an individual structure of competitive groups

What does the use of the product bring to the business? 

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A set of effective tools

Tools for comprehensive market analysis and sales management: demand, general and seasonal trends, and assessment of potential in specific markets or in new segments, niches, regions.

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Identifying potential in competitive markets

Analysis of retail consumption in the dynamics in the context of the company's competitive markets helps to reveal new opportunities in certain markets, areas and sectors.

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Identify areas with unrealised sales potential

Identification of territories with unrealised potential through sales volumes and market shares in the region and in the territory of each medical representative.

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Analysis of the impact of activities

Determining the impact of different types of activity on sales helps to increase the effectiveness of marketing campaigns and reduce costs.

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