in data
provision
Features
Research of trends in the development of the E-commerce channel
Features
Research of trends in the development of the E-commerce channel
The subject of the study
- Sales volumes of pharmaceutical products through the E-commerce channel (i.e. purchased bookings/deliveries generated through price aggregators and websites of chains) in money, packages and weighted average retail prices.
- Channel development dynamics.
Categories of the study
- Drugs
- Dietary supplements
- Medical devices
- Cosmetics, etc.
Geography of the study
- Ukraine
Features of e-commerce in pharmacy retail
The ongoing research of product sales volumes to end consumers, which were purchased under a pre-formed online order through:
- own websites of pharmacies.
- price aggregators.
- mobile applications.
Only booking via the Internet is considered e-commerce. Reservations made through the chain's call centre or with the help of a ‘first desk person’ from another pharmacy are not considered e-commerce.
Data providing
Data update frequency
- Monthly data is available on the 10th day
Data providing
Monthly data is available on the 10th day
Online access for an unlimited number of users in the format of analytical dashboards on Power BI/QlikView
Access is provided to all data sections: geographical distribution, competitive groups, E-commerce, Sale Out, data history, etc.
Formation and maintenance of an individual structure of competitive groups
What does the use of the product bring to the business?
Analysing the channel in different directions
Ability to analyse channel development in various areas, including by competitive groups, including price niches, and identify dependencies. Develop an understanding of who the group's competitors are in the e-commerce channel.
Analysing the impact on channel development
By tracking the impact on the development of the channel, it is possible to assess the situation, the impact of marketing activity in the channel and adjust the strategy in accordance with the data obtained.
Subscribe
for news of our products
By clicking the "Subscribe" button, you consent to the processing of personal data and the receipt of electronic messages about Proxima Research products and services, and you agree to our Terms of Use. Your data will be processed in accordance with our Privacy Policy. You can unsubscribe at any time.
or
