Monitoring of promotion activity of pharmaceutical companies. It is conducted among doctors, pharmacists and experts of purchasing centers on a regular basis.
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Subject of study
Recalls of doctors, pharmacists and experts of purchasing centers about visits of medical representatives, promotions in pharmacies, post and e-mail lists , participation in conferences, remote communications, POS materials, advertising in specialized press, advertising / information on the Internet and TV
Recalls of doctors, pharmacists about medical prescriptions and recommendations
Volume of advertising activity by brands and producers: on TV, radio, in unspecialized press and Internet
Data reporting form:
Evaluation of promotional activity in competitive environment
Definition of basic drivers of promotion of researched segment: doctors, employees of pharmacies
Evaluation of advertising activity in competitive environment
Analysis of promotion strategies: multichannel marketing