Closed Loop Marketing – marketing with closed-loop feedback – the system of bilateral marketing communication, specifying the communication cycle with Clients (performed at the interaction of sales force with target audience).
The main advantage is data integration between CRM system (Pharma HRM) and the system of electronic detalization (e-Detailing). This mechanism is realized via two-way communication. It obviates the need of data re-entering.
There are advantages for sales force:
Pharma CLM allows tracking the following information: