BUSINESS BREAKFAST “RESULTS OF THE YEAR” by Proxima Research Kazakhstan

On January 20, in the very center of Almaty, Proxima Research Kazakhstan held the first in 2023 business breakfast “Results of the Year” for representatives of the pharmaceutical industry of the Republic of Kazakhstan.

The following topics were discussed during the event:

• Analytical conclusions 2022;
• Client case: Advanced statistical methods for evaluating the effectiveness of marketing tools based on PromoTest data;
• Automation of digital communication with HCPs to achieve the desired results: Smart Customer Engagement;
• Client case: Proxima OCM in communication with the target audience;
• Tools for monitoring the work of the external service and collecting feedback from the target audience: PromoCOMPAS & Trace Visit;
• Panel discussion: Effective ways of communication between representatives of pharmacies, doctors, and pharmaceutical companies.

We are glad to share with you the emotions of the participants of our event

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