Proxima Research — Kazakhstan
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Proxima Research — Kazakhstan

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Linear study by Proxima Research, which calculates the volume of pharmaceutical sales from pharmacies to the end consumer in terms of money and number of packages.

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Monthlyon the 14rd day
Weeklyon the 8th day
Discretion in data
provision
Proxima

Used by over 5000 people in the world

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Features

Broad coverage and instant access to retail sales data for all product categories

Features

Broad coverage and instant access to retail sales data for all product categories

Mark

The subject of the study

  • Sales data of own and competitive products in the "pharmacy basket" by SKU in money, packages and weighted average retail prices, SRO numerical & weighted (percent of pharmacy points in which the fact of sales of the selected product for a certain period was recorded), рenetration numerical & weighted
OCM

Categories of the study

  • Drugs
  • Dietary supplements
  • Medical devices
  • Cosmetics
  • Baby food
  • Disinfectants
GeoForce

Geography of the study (oblasts, cities, districts, medical representatives' area of responsibility)

  • Kazakhstan - 3 cities сities of republican importance), 17 regions and territory of responsibility of medical representatives. Additional calculation for 120 settlements (from 10+ thousand people)
  • Uzbekistan
  • Ukraine
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Data providing

Data providing

  • On the 8th,week data is available 
  • Monthly datais available on the 14th day

Data providing

Analytical data is updated weekly!

Data providing

  • On the 8th,week data is available 
  • Monthly datais available on the 14th day

Online access for an unlimited number of users in the format of analytical dashboards on Power BI/QlikView

Access is provided to all data sections: geographical distribution, competitive groups, data history

Formation and maintenance of an individual structure of competitive groups

What does the use of the product bring to the business?

Setting

A set of effective tools

Tools for comprehensive market analysis and sales management: demand, general and seasonal trends, and assessment of potential in specific markets or in new segments, niches, regions

RetailConsumptionAnalytics5

Identifying potential in competitive markets

Analysis of retail consumption in the dynamics in the context of the company's competitive markets helps to reveal new opportunities in certain markets, areas and sectors

LocalCharts

Identify areas with unrealized sales potential

Identification of territories with unrealized potential through sales volumes and market shares in the region and in the territory of each medical representative

PromoTest3

Analysis of the impact of activities

Determining the impact of different types of activity on sales helps to increase the effectiveness of marketing campaigns and reduce costs