Sell Out
Linear study by Proxima Research, which calculates the volume of pharmaceutical sales from pharmacies to the end consumer in terms of money and number of packages.
Learn moreprovision
Features
Broad coverage and instant access to retail sales data for all product categories
Features
Broad coverage and instant access to retail sales data for all product categories
The subject of the study
- Sales data of own and competitive products in the "pharmacy basket" by SKU in money, packages and weighted average retail prices, SRO numerical & weighted (percent of pharmacy points in which the fact of sales of the selected product for a certain period was recorded), рenetration numerical & weighted
Categories of the study
- Drugs
- Dietary supplements
- Medical devices
- Cosmetics
- Baby food
- Disinfectants
Geography of the study (oblasts, cities, districts, medical representatives' area of responsibility)
- Kazakhstan - 3 cities сities of republican importance), 17 regions and territory of responsibility of medical representatives. Additional calculation for 120 settlements (from 10+ thousand people)
- Uzbekistan
- Ukraine
Data providing
Data providing
- On the 8th,week data is available
- Monthly datais available on the 14th day
Data providing
Analytical data is updated weekly!
Data providing
- On the 8th,week data is available
- Monthly datais available on the 14th day
Online access for an unlimited number of users in the format of analytical dashboards on Power BI/QlikView
Access is provided to all data sections: geographical distribution, competitive groups, data history
Formation and maintenance of an individual structure of competitive groups
What does the use of the product bring to the business?
A set of effective tools
Tools for comprehensive market analysis and sales management: demand, general and seasonal trends, and assessment of potential in specific markets or in new segments, niches, regions
Identifying potential in competitive markets
Analysis of retail consumption in the dynamics in the context of the company's competitive markets helps to reveal new opportunities in certain markets, areas and sectors
Identify areas with unrealized sales potential
Identification of territories with unrealized potential through sales volumes and market shares in the region and in the territory of each medical representative
Analysis of the impact of activities
Determining the impact of different types of activity on sales helps to increase the effectiveness of marketing campaigns and reduce costs
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