Monitoring of promotion activity of pharmaceutical companies. It is conducted among doctors, pharmacists and experts of purchasing centers on a regular basis in 15 cities of Republic of Kazakhstan.
Subject of study
Recalls of doctors, pharmacists and experts of purchasing centers about visits of medical representatives, promotions in pharmacies, post and e-mail lists , participation in conferences, remote communications, POS materials, advertising in specialized press, advertising / information on the Internet and TV
Recalls of doctors, pharmacists about medical prescriptions and recommendations
Volume of advertising activity by brands and producers: on TV, radio, in unspecialized press and Internet
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