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Proxima Research — Kazakhstan
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Proxima Research — Kazakhstan

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En

Country

Europe Uzbekistan Kazakhstan Ukraine USA Brazil

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ru en

 

PromoTest

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Monitoring of promotion activity of pharmaceutical companies. It is conducted among doctors, pharmacists and experts of purchasing centers on a regular basis in 15 cities of Republic of Kazakhstan.

Subject of study

Recalls of doctors, pharmacists and experts of purchasing centers about visits of medical representatives, promotions in pharmacies, post and e-mail lists , participation in conferences, remote communications, POS materials, advertising in specialized press, advertising / information on the Internet and TV

Recalls of doctors, pharmacists about medical prescriptions and recommendations

Volume of advertising activity by brands and producers: on TV, radio, in unspecialized press and Internet

Data update term:

Monthly

Data reporting term:

Monthly

15

days

Data reporting form:

  • Internet access to the database for unlimited number of users
  • Ability to split access level
  • Competitive groups support

Features and benefits:

Evaluation of promotional activity in competitive environment

Definition of basic drivers of promotion of researched segment: doctors, employees of pharmacies

Evaluation of advertising activity in competitive environment

Analysis of promotion strategies: multichannel marketing