Market Cross View (MCV)

Analytical product, based on integrated data for rapid evaluation of marketing communications effectiveness.

Integrated data types:

  • Retail sale out
  • Promotional activity
  • TV-advertising
  • Doctors prescriptions
  • Average weighted price
  • % of active retail outlets

Features and benefits:

Complex analysis of marketing communications effectiveness

Evaluation of interaction with target audiences: doctors, pharmacists, end-user

Price strategy of companies

Monthly dynamic control