Ad Hoс Research

ReСonTest™: Consumer portrait research

Consumer portrait research

RESONTEST™ RESEARCHES:

socio-demographic characteristics;
symptoms and ICDs for which the drug is used;
information sources about the drug.

CHOICE OF RESONTEST™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WHEN DETERMINING THE EXACT PORTRAIT OF A PHARMACEUTICAL CONSUMER!

DocScan™- the assessment of the target audience potential

The research allows identifying target groups of doctors with the highest potential. In the course of the project, the potential of a doctor is assessed on the basis of a variety of profile information collected during a mail survey of certain specialties doctors.

DOCSCAN™ RESEARCHES, ANALYSES, ASSESSES:

number of patients with certain pathologies;
information about the therapeutic classes used;
number of administrations of certain drugs for specific pathologies;
approaches used by the doctor to treat these diseases;
new and repeated administration;
1st and 2nd-choice drugs, etc.

CHOICE OF DOCSCAN™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH RECEIPT UNDER THE RESEARCH RESULTS:

a list of doctors involved in the treatment of certain pathologies;
a variety of profile information presented in a personal context for each doctor;
segmentation carried out on the basis of variables and characteristics defined by the project participants.

Message Recall/Traper™- external service performance audit

MESSAGE RECALL/TRAPER™ ASSESSES THE WORK OF MEDICAL REPRESENTATIVES AND ANSWERS THE FOLLOWING QUESTIONS:

How many doctors visited remember the visit of a medical representative?
What information did the doctor remember during the visit?
What drugs of the studied pharmaceutical groups are most often prescribed by doctors?
Why do doctors prefer these drugs?
How many prescriptions for promoted and competing drugs?
How did the visit of the medical representative influence the change in the number of recommendations?

MESSAGE RECALL/TRAPER™ RESEARCHES THE WORK OF MEDICAL REPRESENTATIVES WITH PHARMACEUTISTS, ASSESSING:

correct selection of the target audience for drug promotions;
intensity and content of the promotional activity of both your own campaign and competitors;
compliance of the information articulated by the medical representative to the doctor with the key promotional messages and the chosen strategy;
the level of qualifications of the external service staff;
drivers and motivation to improve the performance of the external service.

CHOICE OF MESSAGE RECALL/TRAPER™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH AN INDEPENDENT AUDIT OF THE EFFICIENCY OF YOUR EXTERNAL SERVICE!

BrandhealthTest™ – brand health assessment

The research is necessary for a comprehensive assessment of brand perception in the pharmaceutical market.

BRANDTEST™ RESEARCHES THE COMPREHENSIVE PERCEPTION OF BRANDS IN THE PHARMACEUTICAL MARKET BY ANSWERING THE FOLLOWING QUESTIONS:

What are the drug positions in the market compared with the competitive environment?
What characteristics should the drug (a new form of the drug) possess in order to attract its segment of consumers?
What drug characteristics are the most significant for the target audience?
What promotional message will be the most effective for positioning the drug in the market?

CHOICE OF BRANDTEST™ IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES FOR OBJECTIVE ASSESSMENT OF YOUR BRAND HEALTH!

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