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Proxima Research — Kazakhstan
Europe Uzbekistan Kazakhstan Ukraine USA Brazil
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Proxima Research — Kazakhstan

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En

Country

Europe Uzbekistan Kazakhstan Ukraine USA Brazil

Language

ru en

Turnover of the pharmacy chains

Monthly audit of the turnover of pharmacies and pharmacy chains, containing information on retail outlets

 

Discreteness

One month

Categories

Pharmacy assortment

Geographic distribution

Territory Kazakhstan

Categories explored:

 

  1. Drugs
  2. Manufactured medical products
  3. Biologically active supplements
  4. Cosmetic products

 

Subjects:

  1. Integration of price lists and sales targets
  2. Creation of individual reports for analysis of results
  3. Integration of regional and structural division of the company to analyze the sales of each employee and any territory
  4. Processing of distributor reporting and integration of results into PharmXplorer market research system
  5. Comparison of distributor reporting data with retail sales and promotional activity data
  6. Data recognition down to the level of the pharmacy network and the end point of sale. Consolidation of distributor and network reporting data for general analytics

 

Features and Benefits

Processing speed and accuracy

Organization of the effective work of the Field Force

Optimization of the strategy for working with pharmacy chains

Definition of the concept of brand promotion in the pharmacy segment

Ability to generate and distribute reports by e-mail, sms notifications

Flexible approach – processing reports, taking into account the wishes of the customer and the nuances in the processing of each report

Using data on typing, categorization and network affiliation of delivery points thanks to the database “Axioma”