On December 12, 2024, a webinar for the leaders of pharmaceutical organizations in Kazakhstan took place. The event was organized by the “Association for Support and Development of Pharmaceutical Activities of the Republic of Kazakhstan” and Proxima Research. The webinar’s topic was “Growth Opportunities for Pharmaceutical Organizations in Kazakhstan” with a focus on modern approaches to managing the pharmaceutical business.
The event brought together leaders of pharmaceutical organizations to discuss current industry issues and explore innovative solutions for its development. Participants were introduced to tools that can help optimize business processes, improve management efficiency, and make strategic decisions for the sustainable growth of pharmacy networks.
Proxima Research provides its clients with advanced analytical tools such as Market Audit, PromoTest, and RxTest, constantly improving the accuracy, timeliness, and depth of data analysis. Recently, Ekaterina Markova shared a market overview of Kazakhstan at the “Global Pharm” pharmaceutical forum, where she highlighted key industry trends and provided forecasts through the end of 2024.
Opening
The opening speech was given by Marina Durmanova, President of the “Association for Support and Development of Pharmaceutical Activities of the Republic of Kazakhstan.” The Q&A session was moderated by Ekaterina Markova, Director of Proxima Research Kazakhstan.
Key Topics and Speakers of the Webinar
- Effective Organization of Pharmacy Retail: Automation of Business Processes and Directories
Artur Rotar, Product Manager for Proxima Apteka and DrugBase projects, discussed opportunities for automating processes in pharmacy retail. Participants learned how modern tools help address market challenges and increase business profitability.
- Strategic Decision Making Based on Analytical Data from Pharmacy BI
Maya Chenkalova, Product Manager for the Pharmacy BI project, demonstrated how analytics help compare network performance with local market data, optimize pricing and assortment, and identify new opportunities to increase sales.
Conclusions
Modern technologies and innovative approaches have become an integral part of the competitive pharmacy business. They help companies adapt more quickly to changes, optimize processes, and provide high-quality services to their clients. Understanding and implementing such solutions opens new horizons for pharmacies, making them more resilient in the face of competition and change.
Stay tuned for our upcoming announcements to not miss future events that will help your business grow and develop!
REQUEST A WEBINAR RECORDING
