18.04.2024
PromoTest is a unique tool for monthly monitoring of recalls about pharmaceutical companies’ promo activity. This enables the assessment of the competitive situation and promotion efficiency with a high level of reliability and clear visualization. The project team is constantly working on its development.
In year 2024, two more specialties have been added to the 16 medical specialties (allergists/pulmonologists, obstetricians/gynecologists, gastroenterologists, dermatovenerologists, cardiologists, neurologists, otolaryngologists, oncologists, orthopedists/traumatologists, ophthalmologists, rheumatologists, pediatricians, therapists/family doctors, urologists, surgeons, endocrinologists) among which the study is conducted:
Data on new specialties is being actively collected and will soon be available in the reports.
In total, 19 specialties are currently presented in the project (18 medical specialties of 2 types of medical institutions: clinics and hospitals + pharmacists) in 15 cities. PromoTest data contains history since 2016.
Please, contact Proxima Research to learn more about the products.
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