Enhance your company’s competitiveness and increase the efficiency of your external service with PromoCOMPAS.
If, when summarizing the results, you are concerned about the following questions:
- Why is my company (my brand) not in the top?
- Why is the coverage insufficient?
- Is it my field force that’s doing a bad job?
- Or are the competitors doing too well?
- Or maybe we are visiting the wrong doctors?
Take a closer look at the capabilities of the PromoCOMPAS tool – a comparative assessment of your company’s market performance with the actions of competitors. PromoCOMPAS is based on the intersection of data from the company’s medical representatives’ visits and the PromoTest sample for the same period.
The tool makes it possible to assess the degree of visits’ conversion into recalls and compare the visits and prescriptions recalls among doctors who are visited and those who are not visited by company representative
PromoCOMPAS is a powerful tool based on data collected from a large sample of doctors. It allows you to evaluate the effectiveness of a field force by the type of recalls:
- Reps visits
- Prescriptions
- All promos
Performance measures:
- The share of those who recall the visit of your Company’s medical representative (hereinafter referred to as the Reps visits) and the share of those who prescribe your Company’s products to patients. This indicator is the key to assessing the effectiveness of the Reps visits. If it is high, it means that the visits are effective and influence doctors’ decisions to prescribe the Company’s products.
- The share of those who recall a visit of your Company’s or competitor’s Reps visits among doctors who are visited / not visited by the Company’s Reps. This indicator is important for a comparative assessment of the types of recall of you and your competitors among the Target Audience.
- The share of those who recall your Company among visiting/non-visiting doctors: This indicator allows you to assess the effectiveness of visits by representatives in the context of various medical specialties. If the indicator for a certain specialty is higher than for others, it means that the companie‘s visits are more effective in this specialty.
- The proportion of brands recalls by doctors both for your Company and competitors. This indicator allows you to assess the level of awareness of doctors about the company’s brands and its competitors. If the share of the company’s brands is lower than that of its competitors, it means that the company should take measures to increase doctors’ awareness of its brand.
- The share of doctors who recall a visit from your company or a competitor by region. This indicator allows you to evaluate the effectiveness of visits by MPs in different regions. If the rate in a particular region is lower than in others, the company should take steps to improve the effectiveness of its visits in that region.
PromoCOMPAS in Ukraine is based on data from a sample of doctors in 17 specialties in 28 cities of Ukraine. The data is collected through an online survey and a telephone calls to doctors.
Product information:
- Frequency: Quarterly
- Geography: 28 cities in Ukraine
- Sample: 17 specialties
- Platform: Qlik Sense
The tool is also available in Kazakhstan (the product information varies by country).
Examples. Comparative assessment of mentions by doctors of different specialties:
The share of doctors who recalled the visit of YOUR COMPANY is the highest among the Surgeons who were visited, and the smallest among the Urologists.
But over time, the situation may change.
PromoCOMPAS will help you:
- Understand how Reps visits influence doctors’ decisions to prescribe the company’s medicines
- Identify which visits are most effective
- Improve the effectiveness of Reps visits in the future
PromoCOMPAS is a valuable tool for pharmaceutical companies looking to evaluate the effectiveness of their field force. With the help of this tool, companies can identify areas where they need to improve their work to increase the effectiveness of the Reps visits and achieve their marketing goals.
