New tool for marketers, using which you can always control the course of the launched promo campaign and observe the actions of competitors.
In November, Proxima Research launched an updated dashboard “Weekly TV& Radio advertising and weekly Sales” of the PromoTest Promotion Activity Monitoring project in Kazakhstan. The dashboard with weekly Sales, which you already had the possibility to get acquainted with, was completed with the data of weekly TV and Radio advertising.
Now marketers have a powerful tool. Every week you will be able to update data on advertising and sales, see the relationship between the processes, immediately analyze both the effectiveness of advertising in general, and the level of influence of each individual tool on sales growth. Dashboard is useful as it allows you to quickly analyze the situation on the launched promotional campaign and immediately take decisions on changing tactics, replacing tools, budget reallocation and others. It is essential that at the same time you can monitor the competitive environment, understand the actions of competitors, the tools they use and the results of various promotional campaigns.
- Data source and accuracy: TV advertising and Radio
The product is based on Kantar research panels, which guarantees high data accuracy.
Advertising data is presented across multiple platforms including TV and Radio
- SKUs, Brands, Manufacturers, INN, ATC, EphMRA, etc.
- Investments, GRP, WGRP, Impressions, budget
Dashboard, which provides weekly advertising and sales data, is an essential tool for Pharmaceutical companies and Pharmacy chains.
Allows you to:
- Track the effectiveness of TV and Radio advertising.
- Get an in-depth analysis of advertising campaigns.
- Choose the best advertising tools.
- Understand the actions of competitors and their tools.
- Increase return on investment in advertising.
- Manage balances during advertising campaigns.
For more information, please contact your manager or leave a request via the feedback form on the website.
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