On January 30, 2025, Proxima Research Kazakhstan hosted a business dinner in Almaty, dedicated to summarizing the results of 2024 and discussing key trends in the pharmaceutical market. The event brought together over 60 representatives of the pharmaceutical industry in Kazakhstan, providing a unique platform for exchanging experiences, honoring partners, and presenting innovative solutions.
Key Topics of the Event:
- Updates to the Proxima Research product portfolio
- Analytical review of the pharmaceutical market in 2024
- Innovative solutions for effective audience engagement: tools and opportunities
Business Dinner Program
The event opened with a welcome speech by the Director of Proxima Research Kazakhstan, Ekaterina Markova, who expressed gratitude to the company’s guests and partners for their contribution to the development of the industry.
Following this, the company’s Key Account Manager, Ekaterina Kim, introduced the latest innovation – the Proxima Events platform, designed for hosting webinars. Additionally, the omnichannel communication service for pharmaceutical companies, Proxima OCM, was showcased, offering new opportunities for effective audience engagement. These solutions can be used as standalone products or as modules within Proxima Cloud CRM.
As part of the event, a special awards ceremony recognized partners for their outstanding achievements in 2024. Ekaterina Markova then presented key trends from the past year, highlighting the development of major company projects such as Proxima Cloud CRM and Axioma. She also provided an analytical overview of the pharmaceutical market based on data from the company’s flagship products: Market Audit, Promo Test, and Rx Test.
Networking
After the official program, attendees had the opportunity to participate in exclusive contests hosted by the event’s presenter, enjoy informal conversations with like-minded professionals, discuss industry topics, and capture memorable moments with photos. The evening’s atmosphere fostered strong business connections and the exchange of ideas.
Proxima Research Kazakhstan sincerely thanks all guests for their active participation, engaging questions to the speakers, and warm wishes. We look forward to future meetings and invite you to relive the highlights of the evening through photos and videos capturing the event’s brightest moments.
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