On May 23, 2024, a business breakfast was held in Almaty by Proxima Research Kazakhstan on the topic: “Analytical Data as the Foundation of a Sustainable Growth Strategy.” The event gathered over 40 representatives from the pharmaceutical industry of the Republic of Kazakhstan to discuss key trends and innovations in the industry among like-minded professionals.
The business breakfast covered the following important topics:
- Market trends in 2024
- Unlocking the potential of the Kazakhstan market
- Technological innovations in the pharmaceutical business
- Analysis of the effectiveness of advertising and promotion of pharmaceutical brands
- Revolutionizing business with the help of artificial intelligence
The event opened with a welcome speech by Ekaterina Markova, Director of Proxima Research Kazakhstan, who also presented a study on the market trends in Kazakhstan in 2024.
Assel Temirbolatova, Product Manager of the Market Audit project, spoke about the analytical capabilities of Proxima Research that help reveal the potential of pharmaceutical companies. She highlighted the advantages of Sell Out data, which allows tracking the sales dynamics of pharmaceuticals in the market.
Two colleagues from the main office in Kyiv (Ukraine) specially attended the event to present their reports:
- Victoria Spivak, Chief Commercial Officer of Proxima Research, shared business innovations brought from conferences in the USA and Europe.
- Tatiana Draha, Product Manager of the Promo Test & RxTest projects, presented an analysis of the effectiveness of advertising and promotion of pharmaceutical brands/
A special guest, Daulet Yermanov, Head of Business Analytics at Teva, delivered a report on the application of NLP, speech-to-text conversion, and forecasting using artificial intelligence.
We are grateful to our guests for their active participation, engaging questions to the speakers, and kind words. We look forward to future meetings with you, and in the meantime, the photos and video from the event will help us relive the bright moments.
Stay tuned for our announcements, as even more exciting events are ahead!
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