Sell Out
Linear study by Proxima Research, which calculates the volume of pharmaceutical sales from pharmacies to end consumer in terms of money and number of packages
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Features:
Broad coverage and instant access to retail sales data for all product categories
Features:
Broad coverage and instant access to retail sales data for all product categories
Subject of research
- Sales data of own and competitive products in the "pharmacy basket" by SKU in money, packages and weighted average retail prices, numerical& weighted SRO
Categories studied
- Drugs
- Dietary supplements
- Medical devices
- Cosmetics, etc.
- Baby food
Geography of the study
- Uzbekistan – 14 regions, the city of Tashkent by districts and the territory of responsibility of medical representatives
- Kazakhstan
- Ukraine
Data providing
Monthly data is available on the 30th day
Data providing
Monthly data is available on the 30th day
Online access for an unlimited number of users in the format of analytical dashboards on Power BI/QlikView
Access to all data sections is provided: geographic distribution, competitive groups, data history
Formation and support of the individual structure of competitive groups
What does the use of the product bring to the business?
A set of effective tools
Tools for comprehensive market analysis and sales management: demand, general and seasonal trends, and assessment of potential in specific markets or in new segments, niches, regions.
Identifying potential in competitive markets
Analysis of retail consumption in the dynamics in the context of the company's competitive markets helps to reveal new opportunities in certain markets, areas and sectors.
Identify areas with unrealised sales potential
Identification of territories with unrealised potential through sales volumes and market shares in the region and in the territory of each medical representative.
Analysis of the impact of activities
Determining the impact of different types of activity on sales helps to increase the effectiveness of marketing campaigns and reduce costs.
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