Monitoring of promotional activity in Uzbekistan is carried out monthly with the output of the results in a dashboard on a quarterly basis among doctors and pharmacists.
Subject of study
Recalls of doctors and pharmacists about visits by medical representatives, activities at points of sale, mailing and e-mail newsletters, participation in events, remote communications and advertising in the media
Recalls of doctors and pharmacists about prescriptions and recommendations of medications
Data update term:
Quarterly
Data reporting term:
Quarterly
30
days
Data reporting form:
Evaluation of promotional activity in competitive environment
Definition of basic drivers of promotion of researched segment: doctors, employees of pharmacies
Evaluation of advertising activity in competitive environment
Analysis of promotion strategies: multichannel marketing
