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Proxima Research — Uzbekistan
Europe Uzbekistan Kazakhstan Ukraine USA Brazil
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Proxima Research — Uzbekistan

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En

Country

Europe Uzbekistan Kazakhstan Ukraine USA Brazil

Language

ru en

PromoTest

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Monitoring of promotional activity in Uzbekistan is carried out monthly with the output of the results in a dashboard on a quarterly basis among doctors and pharmacists.

Subject of study

Recalls of doctors and pharmacists about visits by medical representatives, activities at points of sale, mailing and e-mail newsletters, participation in events, remote communications and advertising in the media

Recalls of doctors and pharmacists about prescriptions and recommendations of medications

Data update term:

Quarterly

Data reporting term:

Quarterly

30

days

Data reporting form:

  • Internet access to the database for unlimited number of users
  • Ability to split access level
  • Competitive groups support

Features and benefits:

Evaluation of promotional activity in competitive environment

Definition of basic drivers of promotion of researched segment: doctors, employees of pharmacies

Evaluation of advertising activity in competitive environment

Analysis of promotion strategies: multichannel marketing