Proxima Research is constantly evolving and improving its services by incorporating innovative technologies. The first phase of developing the new RxTest dashboard for Ukraine, Uzbekistan, and Kazakhstan has been completed, utilizing the advanced Power BI technology.
Power BI is an innovative analytics platform with an intuitive interface and the ability to integrate with the Microsoft ecosystem. Unlike QlikView dashboards, Power BI allows you to save selected filters, ensuring continuity of work by eliminating the need to choose the necessary data slice each time. Data viewing and export are available in the form of charts and tables, and there’s also the possibility of automating reports in a presentation format with an update function. For instance, once an analytical report presentation is created, it will automatically update, thanks to its integration with Microsoft tools.
The dashboard consists of several pages with charts and rankings. The new dashboard’s capabilities allow for the simultaneous display of three interactive charts in a rankings format, enabling the combination and comparison of different data slices to find insights for segmentation and promotion. Moreover, each chart allows for the selection of its own data slice. It’s also possible to combine two visualization formats in dynamics: rankings with growth rates and a line chart of dynamics.
Another feature is Split by Products/Diagnosis/Specialties – a two-factor analysis between any chosen slice and product characteristics. This enables viewing the structure of each ranking element in a selected product slice (brand characteristics, ICD-10 diagnoses, specialties, and healthcare institutions).
All data is displayed in absolute values and percentages, and data visualization is available in chart format and conditionally formatted tables.
RxTest on Power BI is a universal solution for analyzing medical prescriptions, offering a convenient and intuitive interface, flexible analytics tailored to needs, and high-speed performance.
In 2024, a two-level product launch is planned. Currently, the first level, Basic: “Products & Nosologies,” is available to clients, offering analysis by products, specialties, and diseases. The launch of the second level, Advanced: “Patients & Therapy,” is expected soon, which will include, in addition to the analytical capabilities of the initial level, the ability to analyze patient flow, patient profile, and brand comparisons.
In 2024, both formats will be supported: QlikView & Power BI.
Contact your manager or fill out the feedback form on the website to receive detailed consultation on the RxTest dashboard on Power BI.
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