PromoTest on Power BI: A New Standard in Promo Analytics for Pharma

In 2025, analytics in the pharmaceutical sector is undergoing a major transformation. Tools that once measured results now need to drive action.

The launch of PromoTest on Power BI is more than a visual redesign. It is a modern BI system for pharmaceutical companies that combines business analytics, data visualization, and interactive dashboards. This marks an evolution in how pharma organizations analyze the market, evaluate promotional performance, and adapt to rapidly changing competitive environments.

From Static Dashboards to Strategic Market Thinking

PromoTest is a specialized analytical platform designed to monitor and assess promotional activity in pharma. It enables users to:

1. analyze brand and company positions within competitive segments;
2. track promotional dynamics by channel and audience group;
3. identify behavioral shifts in physicians following field force visits;
4. generate performance insights by region, specialty, and promo format;
5. conduct continuous monitoring of promo activity with detailed effectiveness analysis.

With the move to Power BI, these insights become interactive, multidimensional, and tailored to each user’s role and priorities.

Why Power BI Is More Than Just a Platform Upgrade

The integration of PromoTest with Power BI offers:

• Flexibility: Data can be sliced across brand, specialty, promo type, channel, and geography;
• Speed: High-performance rendering — even complex segmentations load instantly;
• Interactivity: Blend metrics, rankings, and trends in one dashboard without switching tabs;
• Accessibility: Embedded in Microsoft 365, with an interface familiar to most business users;

Full Power BI integration enables scalable BI reporting, interactive dashboards, and real-time business data visualization.

Modules That Structure Strategic Thinking

The new PromoTest architecture is built around six core modules:

• Overview — comparative rankings with growth indicators in three synchronized views.
• Dynamics — combining rankings and trendlines to highlight key shifts.
• Split — dual-variable segmentation with flexible visualization controls.
• Visit Conversion — tracking behavioral change based on physician recall of promo contact.
• Group Analysis — brand positioning and segment-level insights.
• Matrix — classification of promo formats and channels within the Promomix framework.

Each module is designed as part of a robust market research analytics system.

What the User Gains

PromoTest doesn’t provide forecasting or ROI calculations, but it does:

• offer analytical depth not available in legacy tools like QlikView;
• highlight behavioral trends and evolving market signals;
• enable fast adaptation of promotional strategy to real-time changes;
• deliver actionable insights for both field teams and business leadership.
• support data-driven promotional decision-making through advanced BI analytics.

PromoTest Is More Than a Report

This is more than a BI tool.

PromoTest is a powerful Power BI–based platform for promo activity analytics in the pharmaceutical sector. It’s a strategic radar — revealing not just what happened, but why — from competitive moves to physician behavior. It helps organizations turn data into action.

Reach out to your Proxima Research manager to schedule a personalized demo!

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