Proxima Research will host a webinar for pharmaceutical companies’ field force and marketing managers titled “Performance management of Medical Representatives: How to set up and use KPIs correctly” specifically designed for experts in the pharmaceutical markets of Kazakhstan and Uzbekistan. Join us online to learn in just 1 hour how you can use quantitative and qualitative indicators to strengthen your market position and achieve new business heights. Presentation Topics:
Quantitative KPIs: How to Effectively Manage Team Performance: Quantitative indicators, such as the number of visits, territory and specialist coverage, and multi-channel communication reach, play a key role in assessing and optimizing promotional cycles.
Qualitative KPIs: Evaluating Strategic Effectiveness: Qualitative performance indicators of the field force provide deep insights into how your products are perceived in the market and allow for improved interaction with healthcare professionals. These indicators help assess current performance and adjust strategies for better outcomes.