TV + Internet advertising
Description: Up-to-date advertising data, compared to monthly/weekly sales and products stocks to analyze feasibility and effectiveness
What the customer gets
Tracking the effectiveness of advertising campaigns on TV and the Internet
Monitoring the direct impact of advertising on sales
Conducting in-depth analysis of advertising campaigns
Use of the most effective advertising tools
Assessment of competitors' actions and their advertising strategies
Increase the profitability of advertising investments
Managing the inventory of retail outlets during the manufacturers' promotional activities.
Characteristics
- Based on PromoTest and Market Audit data
- High reliability
- Wide coverage
Target audience
Pharmaceutical companies and pharmacy chains
Frequency of data provision
Weekly and monthly
Parameters and metrics:
Brands, manufacturers, International Nonproprietary Names (INN), Anatomical Therapeutic Chemical (ATC), European Pharmaceutical Market Research Association (EphMRA), etc., Investments, gross rating point (GRP), weighted or reduced ratings (WGRP), Impressions
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