PromoCompas
Evaluation of the effectiveness of your own promotional activities and targeted analysis of competitors' activities among the doctors you communicate directly with
What the customer gets
Evaluation of the conversion rate of direct communication by Medical Representatives
Comparison of the effectiveness of communication channels (direct communication of medical representatives and other channels)
Comparative analysis of the work of an external service by specialties, regions, competitive groups, etc.
Assessment of the dynamics of coverage of target audiences by company direct communication
Determining the company's ranking compared to competitors among directly communicated and non-communicated doctors
Characteristics
- Customization for the customer's company
- Combinations of data on direct communication of Medical Representatives of a particular company and a sample of PromoTest studies
- Coverage of various promotion channels: direct communication of Medical Representatives, other types of promotion, prescriptions
- Brand and marketing organizations recalls analysis in the segments of directly communicated and non-communicated doctors
- Quarterly data update
Target audience: business leaders, marketers, field force mangers
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