Key Opinion Leaders (KOLs/DOLs)
Key Opinion Leaders / Digital Opinion Leaders is a product that researches and compiles a rating of opinion leaders who have a significant impact on the formation of medical recommendations and patient behavior
What the customer gets
Unbiased assessment of experts who influence the industry
Provides an objective assessment of experts who influence the industry
Ratings of opinion leaders on the list of specialties of interest and are part of PromoTest
Analytical information by specialty for a better understanding of the situation in each specific area of medicine and from different regions of the country
Characteristics
- Research of opinion leaders among doctors and pharmacists
- Identification of leading specialists and digital leaders by specialty
- The assessment is based on regular research of promotional activity by PromoTest
- Respondents are asked an open-ended question asking them to indicate the leading healthcare professionals whose opinion is important to them
- The data is presented in the form of a top rating for each specialty
Target audience: marketers and field force mangers
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