PromoTest

The analytical tool for monthly monitoring of promotional activities of pharmaceutical companies, which allows you to accurately assess the competitive situation and the effectiveness of promotion of your own products.

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What the customer gets

Analyzing data in the context of one's own competitive groups

Identifying the key drivers of the segment under study based on recalls

Evaluating the effectiveness of marketing campaigns

Using data to develop a strategy for interacting with the target audience

High reliability due to representative sampling, multi-level verification and unique extrapolation methodology

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Characteristics

Doctors' and pharmacists' recall of various communication channels, companies and brands (direct communication of Medical Representatives, remote communication, media, events, etc.)
Recalls of medical prescriptions and pharmacists' recommendations
Volume of online promotion of pharmaceutical products of various categories and TV advertising by manufacturers and brands

Target audience: pharmacy staff, medical professionals (doctors)

Methodology

Formats for providing data

Methodology

Formats for providing data

Ratings

Dynamics of indicators

Sector and bar charts

Downloading tables and data

Product essence

Monitoring the promotional activities of pharmaceutical companies to measure the success of promoting their own brands and to assess competitors and the level of competition in the target market, analysing the effectiveness of promotional activities