Market Cross View
Researching the effectiveness of marketing communications in an analytical dashboard based on different types of promotion, prescription, and sales data
What the customer gets
Comprehensive analysis of sales, prescriptions and promotional activities
Evaluation of indicators and identification of their relationships
Ratings and dynamics in a competitive environment
Rational solutions to increase sales
Data for strategy development and tactical decision-making for companies and brands
Characteristics
- Data used in the analysis: retail sales, advertising activity, TV and internet advertising, doctor's prescriptions, weighted average price, percentage of retail outlets
- Data sources: Promo Test, Rx Test, Sell Out
- Parameters and metrics: brands, manufacturers, marketing organizations, INN, ATC, EphMRA, etc.
Target audience: business leaders, marketers
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