THE PHARMACEUTICAL BUDGET 2023: RESULTS

On September 8-9, the international conference-workshop THE PHARMACEUTICAL BUDGET 2023 was held in Kyiv

The annual event brought together market experts, and representatives of government institutions to discuss key trends in the development of pharmaceuticals, economics, promotion, building relationships between market participants, incurred losses and ways to compensate them, and other pressing industry issues.

During the conference, the following key topics were considered:

• State plans and objectives for providing medicines for the Ukraine population;
• Experience in leading companies on how to modify approaches in promotion;
• Results of a survey of customers of the pharmaceutical business;
• Legal aspects: advertising in the medical information systems (MIS), personnel risks when hiring military personnel;
• Economic forecasts for 2023 from leading experts.

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