Comprehensive market analysis for success in the pharmaceutical industry

Proxima Research is a leading-edge company that focuses on providing high-quality analytical research to the medical and pharmaceutical industries. Their innovative research products have become a real treasure trove for companies operating in these industries. 

Market Audit products 

A set of data covering three main segments is an essential tool for effective work in the pharmaceutical and healthcare industry: 

1. Analytics of the overall Ukrainian market

Proxima Research products provide an in-depth analysis of the Ukrainian market, covering the retail and hospital segments: 

• Understanding general market trends, including the dynamics of both categories and individual segments. 
• Tracking seasonal trends allows businesses to effectively plan their activities for different periods of the year.
• Analyzing the effectiveness of your own market activities and those of your competitors, which allows you to improve your development strategies.
• Determining the impact of various activities on sales and adjusting price positioning to maximize profitability. 

2. Monitoring of tender procurement

Detailed analysis of tender procurement enables companies to: 

• Estimate the volume and seasonal activity of tenders for strategic planning. 
• To avoid risks and ensure the most favorable terms of cooperation, it is important to study information about customers and suppliers. 
• Analyze specific market segments in detail by classifying tenders according to INN and Ministry of Health programs. 

3. Pharmacy analytics products

Without a competent analysis of the pharmacy market, achieving success in the pharmaceutical industry is impossible. 

• Monitoring of turnover allows us to assess the potential for cooperation with pharmacy chains and optimize cooperation with them. 
• Analyzing the availability of inventory balances of own products and competitive products is required to maintain a continuous supply of pharmacy chains. 
• Receiving direct data from pharmacy chains allows us to analyze our own sales as well as those of our competitors to effectively manage marketing and promotion budgets. 

Proxima Research products have become indispensable tools for companies in the medical and pharmaceutical industries: PromoTest, RxTest, PromoCOMPAS.

Their innovative research provides companies with the ability to respond quickly to market trends and effectively plan their development strategy. The products offered by Proxima Research provide their partners with significant competitive advantages in an ever-changing market environment.