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AI visit simulator
AI MEDREP TRAINERby Proxima Research

Practice that builds
confidence on the visit.

Your reps rehearse realistic visits with AI doctors — on your promo plans, with fair 9-criteria scoring and progress analytics for the manager.

0training without a trainer
or business trips
0different AI doctors: psychotypes,
specialties, difficulty
0clear criteria scoring
every single visit
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AI DOCTOR · ONLINE
PSYCHOTYPE: SKEPTIC · CARDIO
Value

Regular practice that used to be impossible

The simulator complements trainings and field coaching: between sessions with a trainer, the team keeps practicing in a safe environment — whenever it suits them.

01

Everything in one platform

Newcomer onboarding, tough-conversation practice and brand knowledge checks — in one place, no separate tools.

02

Confidence before the visit

The rep hears the toughest objections from AI first — and walks in to a real doctor with the answer ready.

03

Scoring in numbers

Every visit is scored against the same criteria. The manager sees each rep's strengths and growth areas — not impressions.

04

Scale without limits

10 or 500 reps — it doesn't matter. The team trains simultaneously, anywhere: no venues, no trips, no trainer's calendar.

How it works

Three steps — from scenario to measurable progress

Admin creates a scenario

A doctor with a psychotype and specialty, a brand with key messages, a visit promo plan, materials and a quiz — all in one admin panel.

The rep runs the visit

A realistic dialogue with the AI doctor — by text or voice: objections, questions, time pressure. Visit stages and the timer sit right above the chat — keeping the pace of a real conversation.

Debrief and analytics

Automatic 9-criteria scoring with quotes from the dialogue, mistake breakdown, progress attempt after attempt. The manager sees team progress by brand and criterion.

Dr. KovalenkoCardiologist · Skeptic
14:32
👋 Opening
🎯 Needs
💊 Presentation
🔄 Objections
🤝 Closing
Scored +18
🧊Skeptic
⏱In a hurry
🤝Loyal
🔬Scientist
💸Price-focused
😤Had a bad experience
🗣Talkative
🥼Competitor loyalist
Features

Everything you need to train a field team

Not a chatbot — a full cycle: scenarios, visit modes, scoring and content management.

AI doctors with psychotypes

Every doctor has a personality, a specialty and conversation memory — reacting to arguments, not reading a script.

Gamification

Points for every stage, difficulty levels, a team leaderboard and challenges — training pulls you in like a game, not a chore.

9 scoring criteria

From opening to agreement: needs, competitors, patient profile, FAB, key messages, objections. The company sets the criteria weights.

Knowledge quizzes

Pre- and post-tests per brand with timer auto-submit. Message knowledge is measured, not declared.

Admin panel without IT

Doctors, brands, materials, users and visit modes are configured on your own — no developers needed.

Voice conversations

Talk to the AI doctor with your voice, like on a real visit — training not only arguments but delivery, pace and confidence. Text mode is always one tap away.

Scoring

A debrief that shows WHAT exactly to improve

79/100

Every visit, broken down

Score across 9 criteria · sample debrief

Opening5/5
Need & potential11/15
Competitive landscape7/10
Patient profile8/10
Presentation14/15
FAB7/10
Key messages14/15
Objection handling8/15
Agreement5/5
above averagemediumgrowth area
  • Weighted scoring per modeFull, short or custom visit — the admin sets criteria and weights.
  • Line-by-line breakdownAI quotes where the rep lost the doctor and suggests a stronger reply.
  • Progress across attemptsEach rep's progress by stage and brand — in the manager's dashboard.
  • Fair mathIf the doctor gave no occasion, the criterion is excluded from the score — not zeroed: “scored X out of 100 possible”.
FAQ

Frequently asked questions

What is AI MedRep Trainer?

An AI visit simulator for pharma sales reps: the rep practices a conversation with a virtual AI doctor by voice or text and instantly gets a 9-criteria score — with recommendations and quotes from their own dialogue.

How long does rollout take?

A pilot launches in about 2 weeks: brands, promo plans, doctors and quizzes are configured in the admin panel with no developers involved.

Is voice supported?

Yes. You talk to the AI doctor by voice or text — training not only argumentation but delivery, pace and confidence.

How is the rep scored?

An automatic debrief across 9 criteria — from opening to agreement — with weights set by the company. Each brand is scored separately; the manager sees each rep's dynamics in the dashboard.

What if the AI doctor gave no occasion — e.g., raised no objection?

Scoring is fair: reps are scored only on what was possible in the visit. If there was no occasion, the criterion is excluded from the calculation instead of getting a zero. The report shows it as “scored X out of 100 possible”.

How does the AI doctor know our brands and messages?

The company uploads brands, key messages, promo plans and materials to the admin panel. The AI doctor and the scoring work against your reference standard, not general knowledge.

Pilot in 2 weeks

Every rep is ready for the toughest doctor —
before the visit

Make mistakes in the simulator — win on the visit.
We'll show the platform on your brand.