is a syndicated database of physicians, MPIs and pharmacies
Axioma provides a range of advantages to pharmaceutical companies, which are as follows:
Enhanced market perspective
Pharmaceutical companies can efficiently segment the market and improve the sales territory management with the help of Axioma.
Correct vision of the objective
Axioma provides topical information to pharmaceutical companies, thus, allowing to set the priority at the planning of promotional activities.
Reduction in expenditure and improvement of quality
Collection and maintenance of the equivalent data volume and quality for the pharmaceutical company will cost more than the acquisition of Axioma base.
The project with Axioma trademark was first presented in 2008. The project personnel consists of 150 operators, 30 analyst experts, 10 developers as well as 20 administrative workers.
The most important idea of the service is independence from CRM-shell. At this time Axioma has been successfully integrated into the range of leading CRM-platforms in the Commonwealth of Independent States and the world in general: Pharma HRM by Teamsoft, Veeva, Siebel, Salesforce, Mobile Intelligence by Cegedim, Sales Vision by Media Soft etc.
Currently about 100 service implementations for pharmaceutical companies are realized and continue to function successfully in the CIS region.