PromoTest

PromoTest — Monitoring of promotion activity of the pharmaceutical companies.

PromoTest is conducted among doctors and pharmacists on monthly basis in big cities of Russia. Analyzed indexes – calls of medical representatives, conferences, advertising and other most influential promotion channels.

Indicators available for analysis:

  • Memories of visits by medical representatives, remote communications, conferences and promotions using other means of communication
  • Advertising activity on television, on the Internet, in the press, on the radio