Multichannel Marketing

Call Reps: visits over the phone

Mailing to the addresses

Online platform for training and conducting surveys

SMS, E-mail and Viber mailing

Key benefits of multichannel marketing:

  • Increase of the coverage of doctors and pharmacists on the territories which are covered or still uncovered by MR
  • Increase of the frequency of contacts with the target audience
  • Expanding of the number of promotion channels while reducing F2F promotions


  • img Proxima develops and implements a multichannel communication strategy for the promotion among doctors and pharmacists
  • imgProfessional conduction of visits over the phone using our own call-center where the operators have medical background
  • imgImplementation of an integrated approach by using postal / electronic / SMS -mailings and online portals