Сompetitive groups
Product groups, a set of parameters that form the competitive environment of each product and segment.
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Service features
Effective formation and support of competitive groups of different types with the help of technological online service - ‘Group Maker’.
Service features
Effective formation and support of competitive groups of different types with the help of technological online service - ‘Group Maker’.
Structuring product groups
- Building and supporting individual product groups forming competitive groups according to individual specific parameters of a set of goods forming a hierarchical environment
Hierarchical Market Mapping
- Building hierarchical group structures to form an ‘addressable market’
Analysis at all levels
- Analyses at all levels: group, split group or business unit level
What does the use of the product bring to the business:
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Competitive Environment Analysis
Modern online service for quick creation and maintenance of competitive groups/markets of the client. Competitive groups are formed in the Group Maker module according to a set of conditions with the ability to specify the target product for analysis, price niches and other parameters for integration into the dashboard
Improving the quality of analytics
Standardisation of reporting with support for templates, which provides a unified reporting structure for the entire company, improves the quality of analytics and significantly reduces the time for its preparation
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