PromoTest

The analytical tool for monthly monitoring of advertising and promotional activities of pharmaceutical companies, which allows you to accurately assess the competitive situation and the effectiveness of promotion of your own products.

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What the customer gets

Analyzing data in the context of one's own competitive groups

Identifying the key drivers of the segment under study based on recalls

Evaluating the effectiveness of marketing campaigns

Using data to develop a strategy for interacting with the target audience

PromoTest ensures high data reliability through representative sampling, multi-level verification, and a unique extrapolation methodology

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Characteristics

Communication channel assessment
Recalls of medical prescriptions and pharmacists' recommendations
Volume of online promotion of pharmaceutical products of various categories and TV advertising by manufacturers and brands

Research audience: pharmacy staff, medical professionals (doctors)

Formats for providing data

Ratings
Dynamics of indicators
Sector and bar charts
Downloading tables and data

Formats for providing data

Methodology:

Telephone interviews

Online surveys

Product concept

A comprehensive monitoring of pharmaceutical companies’ promotional activity aimed at measuring brand success, assessing competitor performance and market competitiveness, and analyzing the effectiveness of advertising campaigns.