Proxima Research — Kazakhstan
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Proxima Research — Kazakhstan

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Omnichannel marketing

Learning Platforms

LEKTORIUM AND APPTEKA LEARNING PLATFORMS FOR COMMUNICATION WITH PHARMACISTS AND DOCTORS GUARANTEE A FLEXIBLE AND INDIVIDUAL APPROACH TO HEALTHCARE SPECIALISTS

Benefits:

  • imgintegration with other channels: SMS, Viber, call center, webinars;
  • imgtargeted reach by chains/regions/healthcare providers;
  • imgflexibility to customize the functionality for the task;
  • imgaccurate assessment of learning outcomes, ranking;
  • imgteaching presentation video content and tests;
  • imgpersonalized communication, isolated access.

Contract medical representatives

One of the most effective tools for promotional activity. CONTRACT MEDICAL REPRESENTATIVES ARE ONE OF THE MOST EFFECTIVE TOOLS FOR PROMOTIONAL ACTIVITY, WHICH TEAM SUCCESS IS BASED ON:

  • imgthorough knowledge of the market (20 years of experience);
  • imgavailability of a licensed, most complete, and accurate Axioma database of medical specialists;
  • imgaccumulated experience of syndicated projects for targeting and segmentation of healthcare professionals;
  • imghigh level of professional training;
  • imgmodern technologies for managing relationships with specialists (CRM systems), business intelligence systems, and monitoring tasks using a GPS module;
  • imgavailability of unique resources (PromoTest™, Traper™) to monitor the efficiency of the external service;
  • imgabsolute transparency in interaction with clients;
  • imgpossibility of integrating various communication channels.

CHOICE CONTRACT MEDICAL REPRESENTATIVES IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES!

Remote communication – mailing, SMS, Viber, and e-mail marketing

Personalized prompt informing of the target audience.

KEY BENEFITS:

  • imgmass communication in a short time;
  • imgpreparation and audit of effective content based on the experience and expertise;
  • imgthe art of “short messages”;
  • imgpersonalization of messages as a criterion of trust;
  • imgability to segment and target audiences by more than 20 criteria;
  • imgmore than 1,000,000 mailings per year;
  • imgreach communication service;
  • imgcombination with online and offline communication channels.

CHOICE OF MAIL, SMS, VIBER, AND E-MAIL MARKETING IS THE NOTICE EFFICIENCY AND YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES!

Telemarketing – remote telephone visits

PERSONALIZED DIGITAL COMMUNICATION WITH HEALTHCARE PROFESSIONALS, GUARANTEEING:

  • imgprofessional dialogue;
  • img wide audience reach and its high speed;
  • imgaudience segmentation and targeting by more than 20 criteria;
  • imgdynamic segmentation;
  • imgthree levels of communication quality control;
  • imgoperators with higher medical/pharmaceutical education;
  • imgcontinuous training for operators;
  • img7 types of specialized training programs;
  • imgprompt change of communication strategy;
  • imgtens of thousands of successful calls per month and hundreds of successful projects annually;
  • imgpreparation and audit of effective content based on the experience and expertise;
  • imgfast follow up with reach communication service;
  • imgrelatively low cost of contact and measurable ROI.

CHOICE OF CALL REP IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES to inform the target audience about Pre-launch, Launch, Re-launch; – to expand the reach to the target audience and/or increase the frequency of contacts without attracting additional large investments (expanding the staff of the external service, advertising on TV, etc.); – for an additional target communication channel for MSM when introducing special promotional programs (distance learning, polls, quizzes, etc.). Telemarketing is a remote visit by phone.