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ReСonTest™: Consumer portrait research

Consumer portrait research

RESONTEST™ RESEARCHES:

  • imgsocio-demographic characteristics;
  • imgsymptoms and ICDs for which the drug is used;
  • imginformation sources about the drug.

CHOICE OF RESONTEST™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WHEN DETERMINING THE EXACT PORTRAIT OF A PHARMACEUTICAL CONSUMER!

DocScan™- the assessment of the target audience potential

The research allows identifying target groups of doctors with the highest potential. In the course of the project, the potential of a doctor is assessed on the basis of a variety of profile information collected during a mail survey of certain specialties doctors.

DOCSCAN™ RESEARCHES, ANALYSES, ASSESSES:

  • imgnumber of patients with certain pathologies;
  • imginformation about the therapeutic classes used;
  • imgnumber of administrations of certain drugs for specific pathologies;
  • imgapproaches used by the doctor to treat these diseases;
  • imgnew and repeated administration;
  • img1st and 2nd-choice drugs, etc.

CHOICE OF DOCSCAN™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH RECEIPT UNDER THE RESEARCH RESULTS:

  • imga list of doctors involved in the treatment of certain pathologies;
  • imga variety of profile information presented in a personal context for each doctor;
  • imgsegmentation carried out on the basis of variables and characteristics defined by the project participants.

Message Recall/Traper™- external service performance audit

MESSAGE RECALL/TRAPER™ ASSESSES THE WORK OF MEDICAL REPRESENTATIVES AND ANSWERS THE FOLLOWING QUESTIONS:

  • imgHow many doctors visited remember the visit of a medical representative?
  • imgWhat information did the doctor remember during the visit?
  • imgWhat drugs of the studied pharmaceutical groups are most often prescribed by doctors?
  • imgWhy do doctors prefer these drugs?
  • imgHow many prescriptions for promoted and competing drugs?
  • imgHow did the visit of the medical representative influence the change in the number of recommendations?

MESSAGE RECALL/TRAPER™ RESEARCHES THE WORK OF MEDICAL REPRESENTATIVES WITH PHARMACEUTISTS, ASSESSING:

  • imgcorrect selection of the target audience for drug promotions;
  • imgintensity and content of the promotional activity of both your own campaign and competitors;
  • imgcompliance of the information articulated by the medical representative to the doctor with the key promotional messages and the chosen strategy;
  • imgthe level of qualifications of the external service staff;
  • imgdrivers and motivation to improve the performance of the external service.

CHOICE OF MESSAGE RECALL/TRAPER™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH AN INDEPENDENT AUDIT OF THE EFFICIENCY OF YOUR EXTERNAL SERVICE!

BrandhealthTest™ – brand health assessment

The research is necessary for a comprehensive assessment of brand perception in the pharmaceutical market.

BRANDTEST™ RESEARCHES THE COMPREHENSIVE PERCEPTION OF BRANDS IN THE PHARMACEUTICAL MARKET BY ANSWERING THE FOLLOWING QUESTIONS:

  • imgWhat are the drug positions in the market compared with the competitive environment?
  • imgWhat characteristics should the drug (a new form of the drug) possess in order to attract its segment of consumers?
  • imgWhat drug characteristics are the most significant for the target audience?
  • imgWhat promotional message will be the most effective for positioning the drug in the market?

CHOICE OF BRANDTEST™ IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES FOR OBJECTIVE ASSESSMENT OF YOUR BRAND HEALTH!